Hi, I'm Nguyen Cong Danh, or just Dan, a graphic design student from LASALLE College of the Arts. Specializing in print and publication design, I'm learning to use design as a tool to tell my story and help others to tell theirs.
Hi, I'm Nguyen Cong Danh, or just Dan, a graphic design student from LASALLE College of the Arts. Specializing in print and publication design, I'm learning to use design as a tool to tell my story and help others to tell theirs.
Work-life balance is not a new topic but it has always been relevant as life is getting faster and busier day by day. Inspired by the art of rock balancing, Equilibrium by Aesop is a campaign that aims to become an occasion for everyone to focus more on the inside as well their beloved and revisit the concept of “work-life balance" in order to help them find their own “balance" in life.
Aligned with the theme of work-life balance, we also introduce a new collection of Gift Kits, inspired by James Clear's philosophy: The 4 Burners Theory, each kit is meticulously curated to honor the essential aspects of life: family, friends, work, and health. With a deep understanding of the importance of nurturing these areas, Aesop has carefully selected most cherished formulations to cater specifically to your loved ones.
Work-life balance is not a new topic but it has always been relevant as life is getting faster and busier day by day. Inspired by the art of rock balancing, Equilibrium by Aesop is a campaign that aims to become an occasion for everyone to focus more on the inside as well as their beloved and revisit the concept of “work-life balance" in order to help them find their own “balance" in life.
Aligned with the theme of work-life balance, we also introduce a new collection of Gift Kits, inspired by James Clear's philosophy: The 4 Burners Theory, each kit is meticulously curated to honor the essential aspects of life: family, friends, work, and health. With a deep understanding of the importance of nurturing these areas, Aesop has carefully selected most cherished formulations to cater specifically to your loved ones.
130mm x 230mm, 56 pages
Kettle stitch binding
Brief:
Design a publication centred around a poem of your choice, selected from the book ‘A History of Amnesia’ by Singaporean Poet Alfian Sa’at.
This publication illustrates my personal feelings and understanding of the poem The City Remembers (from the book A History of Amnesia) by Alfian Sa'at. In this poem, from different object’s perspectives (the street lamp, the train,...), the poet explores the interaction between people, people with their surroundings, to reflect on their loneliness, lack of interaction, hesitation, and uncertainty.
This publication illustrates my personal feelings and understanding of the poem The City Remembers (from the book A History of Amnesia) by Alfian Sa'at. In this poem, from different object’s perspectives (the street lamp, the train,...), the poet explores the interaction between people, people with their surroundings, to reflect on their loneliness, lack of interaction, hesitation, and uncertainty.
Singapore Archifest is an annual public festival celebrating architecture.
Singapore Archifest 2024: STRUCTURALISM, integrates the structural aesthetic values of architecture by combining architectural forms and urban planning for a cosmopolitan society. This informs our concept which accounts for the rich diversity of cultures and traditions, that constitute Singaporean society.
Our typeface and design system incorporates diverse architectural forms which reflect the visible structures that bring our society together, as the event emphasizes the harmony of different cultures and traditions that shape Singapore.
Singapore Archifest is an annual public festival celebrating architecture.
Singapore Archifest 2024: STRUCTURALISM, integrates the structural aesthetic values of architecture by combining architectural forms and urban planning for a cosmopolitan society. This informs our concept which accounts for the rich diversity of cultures and traditions, that constitute Singaporean society.
Our typeface and design system incorporates diverse architectural forms which reflect the visible structures that bring our society together, as the event emphasizes the harmony of different cultures and traditions that shape Singapore.
chè (n.) (Northern Vietnamese): tea
che (v.): to cover, to protect
is a handmade tea brand from the northern mountainous region of Vietnam. With the secret of using straw as a canopy to reduce the tea leaves' exposure to sunlight, the original tea flavor is retained and becomes more flavorful.
chè (n.) (Nothern Vietnamese): tea
che (v.): to cover, to protect
is a handmade tea brand from the northern mountainous region of Vietnam. With the secret of using straw as a canopy to reduce the tea leaves' exposure to sunlight, the original tea flavor is retained and becomes more flavorful.
SLASALLE DCE reader consists of five different articles spanning various fields of art and design. This first-year project aims to challenge students with design fundamentals: grid systems, hierarchy, and the task of connecting the five articles together cohesively within a book. It also encourages students to unleash their creativity in layout design despite the strict guidelines outlined in the brief.